It all started with a simple frustration.

I've been in Bitcoin since the early days—an OG maxi through and through. I've stacked sats quietly, HODLed through the crashes, and watched the space explode with merch and swag. T-shirts plastered with giant orange B's, hats screaming "HODL," laser-eyed profile pics everywhere. And then there were the sunglasses.

Search "Bitcoin sunglasses" and what do you get? Mostly cheap novelty crap—shutter shades with Bitcoin logos, party favors that look like they came from a conference goodie bag, or flimsy plastic frames with painted-on symbols that chip off after one wear.

They're jokes. Costume pieces. Not functional, not durable, and definitely not stylish. Worse, they broadcast to the world: "Hey, I hold Bitcoin!" That's terrible OPSEC.

I'm often reminded of British HODL's famous phrase:

Most Bitcoin swag violates Step #2. It screams you are holding from the rooftops, inviting questions from normies, envy from friends, or worse—targeted attention in a world that's increasingly hostile to financial privacy.

I wanted something different. Something that embodied the true HODLer ethos: subtle, sovereign, private.

That's how BTCOGMAXI was born.

My design is physical art in the real world—a premium Bitcoin accessory that doesn't scream "Bitcoin" to the masses. High-quality frames, polarized lenses, built to last and look sharp anywhere: NYC streets, Miami conferences, or just stacking sats in the sun.

The magic is in the details you control:

• Custom art sublimated on the inside of the frame arms. This isn't cheap painted plastic—it's durable, high-resolution sublimation that fuses the design into the material. The art is private: only visible to you, or to someone you choose to show. Much like your Bitcoin holdings—your keys, your coins, your secret.
• On the outside arms: "HFSP" laser-etched in gold. IYKYK. Real Bitcoiners spot it instantly—"Have Fun Staying Poor"—and you share that toxic maxi grin, that tribal connection. No-coiners? They just see some cryptic letters and move on. Perfect OPSEC.

Sublimation was the hardest part. Most "custom" sunglasses out there are low-end with surface prints that fade fast. Getting true sublimated art on premium frames took iteration after iteration.

I adopted the mindset: "You can just do things." So I did.

I'd never designed sunglasses before. Never set up a BTCPay Server to accept Bitcoin payments. But Bitcoin taught me sovereignty—and when your financial needs are met through sound money, you gain the freedom to create.

This is the Bitcoin renaissance in action: HODL'ers using their stacked sats to build beautiful, meaningful things for the community. Not for clout, not for fiat flips, but to contribute something real.

BTCOGMAXI isn't just shades. It's a statement: Subtle strength. Private wealth. Toxic maxi energy, worn quietly.

Stack Sats and Stay Humble.